mike bettelli bio

Mike Bettelli has been involved with radio stations, programming and consulting since his sophomore year at the University Of Washington. While earning his B.A. in Communications he worked evenings at KUOW-FM on campus. A lifetime resident of the Northwest, he spent several years in Bellingham, WA. at International Good Music, Broadcast Programming, and then as Program Director of the highly rated KISM-FM.

In the early 80's Mike moved to Seattle to join the legendary, full service KOMO-AM. Mike was named Program Director at KOMO-AM in 1986, and continued in that role until the early 90's. Under Mike's leadership, KOMO-AM won numerous Edward R. Murrow, New York Radio Festival, and The Golden Mike Awards.

In 1991 Mike joined Broadcast Programming in Seattle as a National Programming Consultant and Director of AC formats. In addition to consulting many radio stations through the years, Mike was the Program Director for several syndicated radio programs including Delilah, Dave 'Til Dawn, The Lifetime Radio Show, Saturday Night Love Songs, and others.

When the company sold to Jones Radio Networks in 2001, Mike continued his role of Director Of AC Formats for Jones, until November, 2008 when he exited to form Broadcast Partners.

Mike has been a regular contributor to the Programming To Win column for FMQB.com and his writing about radio has also appeared in numerous trade publications. He has often appeared on panels at state broadcast association meetings and at NAB, Gavin, and R&R conventions. In 1988 Mike named the Marconi Awards in a contest sponsored by The NAB.

It's been rumored that Bettelli and Marconi also collaborated on the "spaghetti awards" an idea rejected by the NAB, but later embraced by The Sons Of Italy.

Reach Mike at (206) 849-2456 or send an email